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| Outside Cupcaken Cebu's shop. |
Since when do
cupcakes become a phenomenon here in Cebu? The big cakes that used to be the
star of the show in every occasion are now replaced by their miniature version;
cupcakes. There are a lot of reasons that cupcakes have become the new rage in
the 21st century in terms of satisfying one's sweet tooth desires. It is easy
to make, easy to eat, easy to bring, easy to dispose, and any other convenience
one could think of on cupcakes. Usually, cupcakes come in different flavors
with attractive, mouthwatering, and creative designs on top of each; thus, a
cup of heaven in a serving.
One shop that
offers originally made cupcakes in Cebu among
other sprouting cupcake junctions is the shop named CupcaKen. The name itself
speaks for its specialization. It is located in R. Duterte Street Banawa Cebu,
City. They serve a wide variety of cupcakes to suit people's different taste
and preference, but as they always say, their bestseller is the Red Velvet
cupcake. Upon looking at their cupcakes'
presentation, one couldn't resist the attraction that they create to the eyes
and one could think they must be as tasty as they look. Each costs Php 55, a
premium pricing strategy that tells us Cupcaken's products are way above
average.
The store's
interior has a touch of sophistication in it as walls are painted black and
white creating a clean atmosphere and a sleek finishing. Yet to contrast these
walls exist the soft pink chairs that people would hardly miss. The place is
perfect for meet-ups or chilling out.
Every business
venture has it own perks and Cupcaken isn't an exception. Being new in the
confectionery business industry, Cupcaken still has to address some problems
that might seem minor but actually big in operating the business. Most problems
lie on the location itself based from the group's observation. First, the entry
area of the store is not so spacious. By entry area, we mean the area where the
entrance door is extending towards where the big cupcake shelf is. Of course,
it is of utmost importance to have this kind of area big enough especially if a
lot of customers are locking their stares at the cupcake displays. Next, there
is insufficient space for parking lot. The location of Cupcaken itself
presents a problem for those who are not really familiar with
the place. Banawa is not really the type of place where CupcaKen's supposed to
be target market is roaming. They could have chosen a place that is
well-positioned and easy to access like malls and the likes. They do not even
have a website to showcase or market their products online knowing that it is
now the trend.
A not so typical
place for business is part of CupcaKen's marketing strategy according to its
owner. He wanted CupcaKen to be something a customer has always to find and
remember. He has this condition that if one wants to have a unique cupcake
experience, one should go to CupcaKen no matter how far or unlikely the place
is because only CupcaKen could deliver the satisfaction.
Overall, hanging out in this place is a sure way to bond with your friends, family, and your partner. Their lovely cupcakes will satisfy your sweet-tooth cravings.:)
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| Cupcaken's bestseller Red Velvet |
